UR BOOTY CALL CAN WAIT

Ur Booty Call Can Wait is a texting and Driving PSA targeted towards young adults who fall into the habit of texting and driving. Texting and driving is a dangerous act that is not an easy topic to talk about or keep people engaged. For this reason, UBCCW aims to make the topic of texting and driving not as intimidating by linking it to something most of us can relate to, online dating.

A style guide of Ur Booty Call Can Wait. The style guide includes logos and the variations provided. It also includes a mission statement under the logos. Under the logo section is also a section of imagery that is paired with the PSA and a color sec
A billboard design that shows someone driving a car while on the phone texting a lover. There is underwear hanging on the rearview mirror to express that this person is texting a booty call or lover. It also includes the logo of the PSA, a red text b
A website design that shows someone driving a car while on the phone texting a lover. There is underwear hanging on the rearview mirror to express that this person is texting a booty call or lover. It includes the logo of the PSA at the top right cor
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