![](https://images.squarespace-cdn.com/content/v1/63d9563f57e2811daa700d0c/00011b51-bacd-4c41-ab49-c7d4b7b6363e/Ellicot-%26-Co.-Stump-W--Logo.jpg)
ELLICOTT & CO. REBRAND
For my Senior Design Studio 1 class, we were tasked with rebranding a local Lancaster Shop. I chose to rebrand Ellicott & Co., a store whose focus is to provide uncommon goods — mainly with a target to the male audience.
![A business card design of my rebrand of Ellicott & Co. The front is the new logo placed on a cut log of wood, engraved into it. The back has a wood grain border with a white background. On the white background is their tagline as well as their hours](https://images.squarespace-cdn.com/content/v1/63d9563f57e2811daa700d0c/56b4f6a4-cd2b-4e00-8371-4d1efd240cf5/Ellicot-%26-Co.-Business-Card.jpg)
![Two mug designs the include the primary and secondary logo I have created for Ellicott & Co.](https://images.squarespace-cdn.com/content/v1/63d9563f57e2811daa700d0c/d4b99650-fbd8-49e4-befd-de2f2fa2b2f7/Ellicot-%26-Co.-Mug.jpg)
![A style guide of Ellicott & Co. It shows the primary logo, a roughened typeface of the name of the store fit into a square with two outlines of the same texture, and the secondary logo, the same typeface but only the E, the &, and the C.It then inclu](https://images.squarespace-cdn.com/content/v1/63d9563f57e2811daa700d0c/45dafea6-0201-41d8-bd60-d53e4c51bac3/Ellicot-%26-Co.-Brand-Style-Guide.jpg)
For my Senior Design Studio 1 class, we were tasked with rebranding a local Lancaster Shop. I chose to rebrand Ellicott & Co., a store whose focus is to provide uncommon goods — mainly with a target to the male audience.